Your Beautiful Website Isn't Working
By Janine Staunton | Website Strategist | Lemon Crush
Business owners aren’t failing at websites. They’re being let down by a system that prioritises design over purpose.
Most websites are built backwards. The layout, fonts, and colours come first. The goals, audience, and customer journey get considered later, if at all.
Your website isn’t just a digital business card. It’s the hub of your marketing, your most powerful tool, the place people go to decide if they trust you.
That means it needs to speak directly to your ideal customer, clearly communicate what you offer and how to take the next step, guide visitors through a simple journey, and work with your wider marketing strategy.
Without those foundations, even the most beautiful website is just digital decoration.
What I’m Here to Change
After years of handing over websites that looked good but didn’t do enough, I made a shift.
Today, I work as a website strategist. I help small business owners uncover what’s missing, get clear on what their website needs to do, and turn underperforming sites into business assets they’re proud to share.
This isn’t about learning tech or making things “perfect.” It’s about aligning your website with the actual goals of your business.
When that happens, everything else clicks.
What I’m Bringing to Ripple Festival
At Ripple, I’m pulling back the curtain on why so many websites fail and what you can do differently.
I’ll show you what makes a website actually work, the most common mistakes even experienced business owners make, simple shifts you can make without rebuilding from scratch, and how to stop relying on social media and get your site doing the heavy lifting.
If you’ve ever felt like your website isn’t really helping or you’ve been avoiding it altogether, my session is for you.
It’s not your fault. But you can fix it.
Your Website Has More to Give
You don’t need a total overhaul. You need clarity, direction, and a plan.
Let’s bring your website back to life with intention, strategy, and confidence.
Join me at Ripple Festival 2025, and let’s stop wasting your most valuable asset.
Author:
Janine Staunton is a Website Strategist and founder of Lemon Crush. She helps women-led businesses turn underperforming websites into powerful marketing tools. Catch her session at Ripple Festival 2025 or find her online at lemoncrush.com.au.
