Business events aren’t usually built for tradies. This one is.
2 days of live music, comedy, entertainment and practical business conversations.
Why Ripple Festival?
Because most business events don’t speak tradie.
They’re built for startups, suits or influencers, not for the people out there quoting jobs, managing teams, and helping people live better.
We’re bringing trades businesses into the room, and onto the stage.
You’ll hear from other tradies who’ve built successful businesses (and kept their sanity intact), plus website experts, marketing brains and money experts all here to help you work smarter, not longer.
And when the business chats wrap up there’s live music, good grub, and a bar with your name on it.
Ripple Festival is where sparkies, chippies, plumbers, landscapers, and builders get a seat at the table.
We know the trades world is full of grit, skill and straight talk. And we’re done watching business festivals ignore the people actually building Australia, literally.
At Ripple Festival, we’re flipping the script: no suits, no corporate jargon.
Just real, honest conversations about what it takes to grow a trade business that gets found online, booked by great clients, and doesn’t burn you out in the process.
Panel event, Nov 12, 2025
Trade Secrets: How smart trades businesses get ahead
Presented by
Lex Stanley
Digital Marketer specialising in Home Improvement Businesses, Managing Director of Vastly Digital
With a straight-talking approach and a deep understanding of what actually works for trades and home improvement businesses, Lex has helped countless Aussie companies generate quality leads, improve their conversion rates, and scale.
She brings a refreshing dose of brutal honesty to the digital marketing space along with a healthy obsession with systems, conversions, and clever tech.
Expect actionable steps, no bullshit, and a refreshing look at what really works in the home improvement space.
Nathan Delaney
Master builder and founder of Progressive Bathroom Renovations
Nathan is the kind of tradie who wipes his boots at the door, and actually shows up when he says he will.
With over 15 years of construction know-how, Nathan combines old-school craftsmanship with modern tools like 3D design plans to turn tired bathrooms into Pinterest-worthy spaces.
He’s not just licensed and insured, he’s a hands-on director who manages every job from the first consult to the final polish. His attention to detail, clear communication, and commitment to quality have earned him raving five-star reviews and industry accolades, including “Best Bathroom under $30K” at the 2022 Master Builders Victoria Awards.
At Ripple Festival, Nathan’s here to prove that trades don’t have to mean chaos, and that good work (and good manners) never go out of style.
Janine Staunton
Website strategist and designer, Lemon Crush Design
Your website is your most powerful marketing asset.
Are you treating it like it is?
Your website shouldn’t just look good - it should be a powerful tool that drives your business forward. The purpose of social media is to get your audience off social media and onto your website. Many founders waste their marketing efforts on content that keeps their audience on Instagram
Janine Staunton @lemoncrushdesign is coming to Ripple Festival to explain the difference between a website you HOPE will work, and one you KNOW will perform.
Too many businesses invest in websites that don’t work. Why? Because they’re designed without a solid strategy. After helping over 150 businesses transform their websites, Janine knows success comes from strategy before design. Her clever approach combines proven marketing principles with beautiful design to create websites that actively bring you business.
Facilitated by:
Fiona Johnston
Business & Money Coach, Founder of Peach Business and co-founder of Ripple Festival.
You’ve never met a money coach like Fi before.
Fi has dedicated her 20+ year career to small businesses as a chartered accountant (yes, really), fractional CFO, business strategist and money coach.
She has helped many small businesses make a lot of money, which earned her the title of ‘Rainmaker.’
Fi talks about money making, psychology and management; try running a profitable small business without these.
Fi has worked with countless tradies to help them scale their businesses, and will be facilitating this panel event.
